What The Hack Are Back links
Back link Building Strategies To Help Boost Search Ranking And Traffic To Your Website
Back links, also known as incoming links, inbound links, in links, and inward links, are incoming links to a website or web page. In basic link terminology, a back link is any link received by one web page, directory, or top level domain from another web page.
Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engine optimization (SEO). The number of back links is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the Page Rank of a web page). Outside of SEO, the back links of a web page may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.
Search engines often use the number of back links that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance. Google's description of their Page Rank system, for instance, notes that Google interprets a link from page A to page B as a vote, by page A, for page B. Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed link spam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.
Websites often employ various search engine optimization techniques to increase the number of back links pointing to their website. Some methods are free for use by everyone whereas some methods like link baiting requires quite a bit of planning and marketing to work. Some websites stumble upon "link baiting" naturally; the sites that are the first with a tidbit of 'breaking news' about a celebrity are good examples of that. When "link bait" happens, many websites will link to the 'baiting' website because there is information there that is of extreme interest to a large number of people.
There are several factors that determine the value of a back link. Back links from authoritative sites on a given topic are highly valuable. If both sites have content geared toward the keyword topic, the back link is considered relevant and believed to have strong influence on the search engine rankings of the web page granted the back link. A back link represents a favorable 'editorial vote' for the receiving web page from another granting web page. Another important factor is the anchor text of the back link. Anchor text is the descriptive labeling of the hyperlink as it appears on a web page. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a web page. Anchor text and web page content congruency are highly weighted in search engine results page (SERP) rankings of a web page with respect to any given keyword query by a search engine user.
Increasingly, inbound links are being weighed against link popularity and originating context. This transition is reducing the notion of one link, one vote in SEO, a trend proponents hope will help curb link spam as a whole.
When HTML (Hyper Text Markup Language) was designed, there was no explicit mechanism in the design to keep track of back links in software, as this carried additional logistical and network overhead.
Most Content management systems include features to track back links, provided the external site linking in sends notification to the target site. Most wiki systems include the capability of determining what pages link internally to any given page, but do not track external links to any given page.
Most commercial search engines provide a mechanism to determine the number of back links they have recorded to a particular web page. For example, Google can be searched using link:yourdomain.com to find the number of pages on the Web pointing to yourdomain.com. To find link information on Yahoo type link domain :http://www.yourdomain.com. Google only shows a small fraction of the number of links pointing to a site. It credits many more back links than it shows for each website.
Other mechanisms have been developed to track back links between disparate web pages controlled by organizations that aren't associated with each other. The most notable example of this is Track Backs between blogs.
Back links In Marketing
When we think of Internet marketing, the word “back link” doesn’t automatically come to mind. In fact, most people who aren’t involved with a website would not even know what a back link means. To put it simply, a back link is any URL link from another website that will take web surfers directly to your website. So, a back link is like a business card (in the form of an Internet address) that you gave to someone who then refers other people back to you.Using this metaphor, one can see that the more back links you get the more business you get too. However, that’s not the sole reason why back links are important in Internet marketing.
While a back link is a type of referral, it also can be a measure of your website’s reputation. This is why major search engines use back links in their search algorithms. They catalogue the number of back links and the strength of the people who are back linking to your site and use this in their algorithm to determine how well you rank amongst other sites that deal with your website niche. Using back links you can raise the visibility of your site by getting your site highly ranked in the search engine. This, in turn, will lead to more people visiting your site and thus more business.
As if that weren’t enough, the back links are also used to determine the worth of the website should you decide to sell the domain later. So, back links can turn into dollar signs, even if your site happens to be a blog, instead of a full website. That’s how powerful back links are!
NOT ALL BACK LINKS ARE THE SAME
Being the Internet, of course, nothing is as straightforward as it seems. It’s simplistic to suggest that anything that is a back link will enhance your site’s value or search engine ranking. Tech wizards invented the Internet, and many of those geek geniuses ended up in search engine companies. So, even though a standard HTML URL is easy enough to understand (once you get the hang of it), search engine optimization is quite intricate and often a very secretive business. After all, if we knew exactly the algorithms that major companies use to rank the sites in their listings, than anyone could fool a search engine and the entire industry would collapse overnight. So, while you can learn as much as you want about how to code a back link, you probably won’t get the finer points of which back links are worth more than others to your website, unless you read this eBook.
In these pages, you will find out what specific aspects of a back link are important in Chapter 2. We will discuss the importance of the anchor text that is linking back to you and the types of sites that link to you. This is just one of the elements that can affect your search ranking, but it appears to be a strong criterion in how you rank, at least in the Google search engine. You will also learn how the context and positioning of a back link has a great effect on how useful it is to improve your page rank in search engines. Of course, you will want to get back links from sites with good page rank, as they will be weighted more. The higher up you are in the page listing (home page being the best page), the more the back link is weighted. You will learn why link referral pages are no longer as good a strategy as getting your link on relevant pages with few other back links. Also, it may surprise you to learn that where the link appears on the page (top, middle, and bottom) can also influence how strong a back link it is perceived to be by the search engine-ranking algorithm.
BUYING BACK LINKS: PROS AND CONS
Once you understand the dynamics of a sound back link, you still have to figure out how to persuade the right people to back link to your site. You can spend an inordinate amount of time locating sites of similar content to your own and emailing webmasters for reciprocal links, but you will quickly find that you do not get many replies. The process is also time-consuming. So, you may find yourself somewhat stymied about how to generate back links without having to do too much upfront work. If you can pay someone to create your site, you may reason, why can’t you pay someone to back link to your site? And, the answer is that you can! There are search engine optimization companies that can help you establish sufficient back links to raise your page rank for a minimal expense. There are risks involved, however, as Google doesn’t like the practice of rigging your site to look good in search engines. And, since the algorithms are kept secret, you can inadvertently trip a red flag that sends your site automatically to the bottom of the heap if you end up paying to be included in link farm pages. Despite this risk, many people do use companies to help them change the ranking of their site by buying back links.
Back link Building Strategies To Help Boost Search Ranking And Traffic To Your Website
Back links, also known as incoming links, inbound links, in links, and inward links, are incoming links to a website or web page. In basic link terminology, a back link is any link received by one web page, directory, or top level domain from another web page.
Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engine optimization (SEO). The number of back links is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the Page Rank of a web page). Outside of SEO, the back links of a web page may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.
Search engines often use the number of back links that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance. Google's description of their Page Rank system, for instance, notes that Google interprets a link from page A to page B as a vote, by page A, for page B. Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed link spam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.
Websites often employ various search engine optimization techniques to increase the number of back links pointing to their website. Some methods are free for use by everyone whereas some methods like link baiting requires quite a bit of planning and marketing to work. Some websites stumble upon "link baiting" naturally; the sites that are the first with a tidbit of 'breaking news' about a celebrity are good examples of that. When "link bait" happens, many websites will link to the 'baiting' website because there is information there that is of extreme interest to a large number of people.
There are several factors that determine the value of a back link. Back links from authoritative sites on a given topic are highly valuable. If both sites have content geared toward the keyword topic, the back link is considered relevant and believed to have strong influence on the search engine rankings of the web page granted the back link. A back link represents a favorable 'editorial vote' for the receiving web page from another granting web page. Another important factor is the anchor text of the back link. Anchor text is the descriptive labeling of the hyperlink as it appears on a web page. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a web page. Anchor text and web page content congruency are highly weighted in search engine results page (SERP) rankings of a web page with respect to any given keyword query by a search engine user.
Increasingly, inbound links are being weighed against link popularity and originating context. This transition is reducing the notion of one link, one vote in SEO, a trend proponents hope will help curb link spam as a whole.
When HTML (Hyper Text Markup Language) was designed, there was no explicit mechanism in the design to keep track of back links in software, as this carried additional logistical and network overhead.
Most Content management systems include features to track back links, provided the external site linking in sends notification to the target site. Most wiki systems include the capability of determining what pages link internally to any given page, but do not track external links to any given page.
Most commercial search engines provide a mechanism to determine the number of back links they have recorded to a particular web page. For example, Google can be searched using link:yourdomain.com to find the number of pages on the Web pointing to yourdomain.com. To find link information on Yahoo type link domain :http://www.yourdomain.com. Google only shows a small fraction of the number of links pointing to a site. It credits many more back links than it shows for each website.
Other mechanisms have been developed to track back links between disparate web pages controlled by organizations that aren't associated with each other. The most notable example of this is Track Backs between blogs.
Back links In Marketing
When we think of Internet marketing, the word “back link” doesn’t automatically come to mind. In fact, most people who aren’t involved with a website would not even know what a back link means. To put it simply, a back link is any URL link from another website that will take web surfers directly to your website. So, a back link is like a business card (in the form of an Internet address) that you gave to someone who then refers other people back to you.Using this metaphor, one can see that the more back links you get the more business you get too. However, that’s not the sole reason why back links are important in Internet marketing.
While a back link is a type of referral, it also can be a measure of your website’s reputation. This is why major search engines use back links in their search algorithms. They catalogue the number of back links and the strength of the people who are back linking to your site and use this in their algorithm to determine how well you rank amongst other sites that deal with your website niche. Using back links you can raise the visibility of your site by getting your site highly ranked in the search engine. This, in turn, will lead to more people visiting your site and thus more business.
As if that weren’t enough, the back links are also used to determine the worth of the website should you decide to sell the domain later. So, back links can turn into dollar signs, even if your site happens to be a blog, instead of a full website. That’s how powerful back links are!
NOT ALL BACK LINKS ARE THE SAME
Being the Internet, of course, nothing is as straightforward as it seems. It’s simplistic to suggest that anything that is a back link will enhance your site’s value or search engine ranking. Tech wizards invented the Internet, and many of those geek geniuses ended up in search engine companies. So, even though a standard HTML URL is easy enough to understand (once you get the hang of it), search engine optimization is quite intricate and often a very secretive business. After all, if we knew exactly the algorithms that major companies use to rank the sites in their listings, than anyone could fool a search engine and the entire industry would collapse overnight. So, while you can learn as much as you want about how to code a back link, you probably won’t get the finer points of which back links are worth more than others to your website, unless you read this eBook.
In these pages, you will find out what specific aspects of a back link are important in Chapter 2. We will discuss the importance of the anchor text that is linking back to you and the types of sites that link to you. This is just one of the elements that can affect your search ranking, but it appears to be a strong criterion in how you rank, at least in the Google search engine. You will also learn how the context and positioning of a back link has a great effect on how useful it is to improve your page rank in search engines. Of course, you will want to get back links from sites with good page rank, as they will be weighted more. The higher up you are in the page listing (home page being the best page), the more the back link is weighted. You will learn why link referral pages are no longer as good a strategy as getting your link on relevant pages with few other back links. Also, it may surprise you to learn that where the link appears on the page (top, middle, and bottom) can also influence how strong a back link it is perceived to be by the search engine-ranking algorithm.
BUYING BACK LINKS: PROS AND CONS
Once you understand the dynamics of a sound back link, you still have to figure out how to persuade the right people to back link to your site. You can spend an inordinate amount of time locating sites of similar content to your own and emailing webmasters for reciprocal links, but you will quickly find that you do not get many replies. The process is also time-consuming. So, you may find yourself somewhat stymied about how to generate back links without having to do too much upfront work. If you can pay someone to create your site, you may reason, why can’t you pay someone to back link to your site? And, the answer is that you can! There are search engine optimization companies that can help you establish sufficient back links to raise your page rank for a minimal expense. There are risks involved, however, as Google doesn’t like the practice of rigging your site to look good in search engines. And, since the algorithms are kept secret, you can inadvertently trip a red flag that sends your site automatically to the bottom of the heap if you end up paying to be included in link farm pages. Despite this risk, many people do use companies to help them change the ranking of their site by buying back links.
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